Do you have a clear and compelling vision for your business? A vision that inspires you, your team, and your customers? A vision that drives you to make a positive impact in the world?
If not, you might be missing out on a powerful tool to grow your business and achieve your goals.
In this blog, I will show you how to create and communicate a business vision that helps others and improves your bottom line. I will also share systems anyone can use to discover and support a vision to make a difference and stand out from the competition.
But first, let me ask you a question:
What is your why?
What is the reason you started your business in the first place? What is the purpose behind your products or services? What is the value you provide to your customers and society?
Your answer to these questions is the foundation of your business vision.
A business vision is a statement that describes your desired future state, your ultimate goal, and your direction. It answers the question: Where do you want to go?
Business Vision is a Must to Drive Success.
A business vision is not just a nice-to-have. It is a must-have for any business that wants to succeed and thrive in today’s competitive and fast-changing market.
Why?
Because a vision in business can help you:
- Align your actions with your values and mission
- Motivate and inspire yourself and your team
- Attract and retain loyal customers and partners
- Differentiate yourself from your competitors
- Innovate and adapt to changing needs and opportunities
- Create a positive social and environmental impact
Sounds good, right?
But how do you create a business vision that does all that?
Create Your Business Vision with these Steps:
Step 1: Create a Vision Description
Journal 5-Specific and descriptive Sentences detailing your business or personal vision for each important area of life. Use the Vision Description in your journal to identify Core Values and define goals. This video gives you the 4-Step Process to identify goals and act daily to achieve them.
https://doitnowcoach.com/video/use-these-4-steps-to-plan-a-great-year/
Step 2: Define your core values
Your core values are the principles that guide your decisions and behaviors. They are the essence of your culture and identity. They are what you stand for and what you believe in.
Use Values to improve your business and personal life. https://doitnowcoach.com/video/core-values-power-success/
To define your core values, ask yourself:
- What are the things that matter most to you in your business?
- What are the qualities that you admire and respect in others?
- What are the standards that you uphold and expect from yourself and your team?
- What are the words that describe how you want to be perceived by your customers and stakeholders?
Write down your answers and choose 3 to 5 values that resonate most with you. These are your core values. Here is a video on choosing Personal Values. https://doitnowcoach.com/video/choose-personal-values-to-achieve-exciting-goals/
Here is an online list of 500 values for ideas:
https://www.threadsculture.com/core-values-examples
For example, some of the core values of Amazon are:
- Customer obsession
- Innovation
- Bias for action
- Ownership
- Frugality
Step 3: Identify your target market and customer needs
Your target market is the group of people or organizations that you serve or want to serve with your products or services. Your customer needs are the problems, pains, or desires that they have and that you can solve or satisfy.
To identify your target market and customer needs, ask yourself:
- Who are your ideal customers? What are their characteristics, demographics, behaviors, and preferences?
- What are their goals, challenges, frustrations, and aspirations?
- How do you help them achieve their goals, overcome their challenges, reduce their frustrations, and fulfill their aspirations?
- What are the benefits and outcomes that they get from using your products or services?
- How do you make their lives better, easier, happier, or more meaningful?
Write down your answers and be as specific and detailed as possible. This will help you better understand your target market and customer needs and tailor your vision to them.
For example, some of the target market and customer needs of Airbnb are:
- Travelers who want to experience local culture, connect with hosts, and save money on accommodation
- Hosts who want to earn extra income, share their space, and meet new people
- Both travelers and hosts who want to have a safe, convenient, and enjoyable platform to book and offer unique stays
Step 4: Write your 5-sentence vision description.
These are 5 specific and descriptive sentences that paint a beautiful ideal picture of your vision. This video explains: https://doitnowcoach.com/video/3-minute-coaching-vision-or-beautiful-ideal-pictures/
Step 5: Craft your Business Vision Statement
Your vision statement is a one-sentence interpretation of Your Vision Description.
Your vision statement is a concise and compelling sentence that summarizes your desired future state, your ultimate goal, and your direction. It answers the question: Where do you want to go?
Vision Statement Generator
To craft your vision statement, use this Vision Statement Generator:
[Your business name] exists to [your core value] by [your target market] with [your customer needs].
For example, some of the vision statements of successful businesses are:
- Amazon: To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.
- Airbnb: To create a world where anyone can belong anywhere.
- Tesla: To accelerate the world’s transition to sustainable energy.
Step 4: Communicate and act on your vision
Your vision statement is not just a piece of paper or a slogan. It is a living and breathing guide that informs and influences your actions and decisions. It is a rallying cry that unites and energizes your team and your customers.
To communicate and act on your vision, you need to:
Help your people to put their Values, Vision, and Mission in line with the company’s Core Values, Vision, and Mission. Use this tutorial video to help your people align their personal Mission and Values with the company Values and Mission. https://doitnowcoach.com/company-mission-can-be-purpose-driven-using-6-steps/
Share your vision with your team, your customers, and your stakeholders. Use stories, images, videos, and other media to convey your vision clearly and engagingly. Make your vision visible and accessible to everyone.
Align your vision with your strategy, your goals, your plans, and your metrics. Make sure that your vision is reflected and supported by your business model, your value proposition, your marketing, your operations, and your finances. Measure and track your progress and performance against your vision. Refer to this video about benchmarking: https://doitnowcoach.com/video/use-the-benchmarking-process-to-achieve-goals-in-all-areas/
Live your vision every day. Demonstrate your vision through your actions, behaviors, and attitudes. Be consistent and authentic in your vision. Celebrate your achievements and learn from your failures. Keep your vision fresh and relevant by reviewing and updating it regularly.
By following these steps, you can create and communicate a business vision that helps others and improves your bottom line. A business vision that inspires you, your team, and your customers. A business vision that drives you to make a positive impact in the world.
Are you ready to create your business vision?
Join free coaching and download Balance Life Today! at: https://www.doitnowcoach.com and start crafting your plan including your vision today!
Or, if you want to get more guidance and support, check out our On Target Goals Program Workbook at: https://doitnowcoach.com/product/productivity-pro-bundle/
We also offer a Master Class which includes one-on-one coaching support.
Don’t wait any longer. Start your business vision journey today and see the difference it can make in your business and your life!
